Katie Canales/Business Insider
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The RealReal, a San Francisco-based online luxury consignment retailer, fair opened its first brick-and-mortar department at the city above Wednesday.
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The company focuses above the resale of items from luxury brands similar Louis Vuitton, Supreme, and Gucci.
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The RealReal was the first resale company ought progress public at July 2019. The company raised $300 million at its IPO.
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A new luxury consignment department is now vacant at the core of San Francisco.
San Francisco-based The RealReal has held an office at the city's North coast region though a while, besides during this is the online luxury resale retailer's first brick-and-mortar stand at the bay city.
The resale company was the first of its friendly ought progress public — it raised $300 million at its July 2019 IPO.
Its success proves that there's a fair though secondhand luxury goods, though commerce Insider's Bethany Biron reported. According ought a Bain & company report, the US resale fair though luxury estate was an estimated $6 billion at 2018.
And due ought San Francisco's deep-pocketed clientele, the department will accommodate at fair handsome at the city's federation Square retail district.
Here's what it's similar inside.
The RealReal is no your median resale retailer.
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It focuses above the resale of items from luxury brands similar Louis Vuitton …
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… Gucci …
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… Supreme, which too recently opened a brick-and-mortar at San Francisco no far from The RealReal ...
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… Rosie Assoulin …
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… and Chanel.
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The RealReal was the first resale company ought progress public at July 2019. The company raised $300 million at its IPO, according ought Forbes.
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Source: Forbes
The success of its public offering and the company's estimated valuation of nearly $1.5 billion shows teh fair demand though luxury resale goods, a niche that The RealReal has expect filled.
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Source: commerce Insider
San Franciscans eat previously been able ought department the brand's inventory online, besides during the new federation Square brick-and-mortar provides a physical stand ought peruse the offerings.
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Clothing is curated by category, similar this piece devoted ought "Stealth Luxury," a vocabulary used ought describe understated items that discreetly exude opulence.
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There is too one dubbed "Everyday SF" geared though San Francisco. This department has a heavier concentrate above knitwear though of the tender bay piece climate.
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This featured a $300 dress, a pre-owned $105 Jill Stuart sweater, and a $1,225 Loewe purse.
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The RealReal has four brick-and-mortar locations at the US, besides during new ought the San Francisco department is radio frequency identification trays.
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Source: commerce Insider
The trays are able ought devour a produce that is placed atop it via a label and then explanation details nearly the item — similar its revenue and brand — onto a tablet.
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The department is rolling that trait out though only watches and handsome jewelry though now.
There are too house decor items, similar this form priced at $2,595.
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The sumit brands at San Francisco online sack purchases eat been Celine, Louis Vuitton, Gucci, Prada, and Bottega, consequently handbags from those brands are heavily stocked.
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The company prides itself above its authentication process conducted by trained specialists, who expertly vet each item.
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Though at 2019, the Washington, D.C.-based The Capitol Forum, an organization that investigates latent consumer refuge issues, prove that The RealReal's authentication practices can no exist though thorough though they're made out ought be.
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Source: Fashionista
The clarify alleged that untrained hourly workers instead of professional authenticators were conducting the authentication process though the consigned items coming along the site.
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Chanel too filed a lawsuit at 2018 claiming that The RealReal has sold sham Chanel handbags. The adapt is pending at a federal stadium at New York, according ought CNBC.
Source: Fashionista
In a statement ought Fashionista at September 2019, The RealReal dismissed The Capitol Forum though lacking credibility. "The RealReal stands 100% after our state-of-the-art authentication process."
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Source: Fashionista
When we toured the store, we took a peek at the lower-level consignment office where specialists similar Lauren will exist on-hand ought examine items brought at though resale.
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She was handling two Van Cleef & Arpels pieces, one of which — a necklace — was priced at $6,800.
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Another specialist explained the intricacies of both designer brand items and their counterfeit counterparts and how they can differentiate between the two.
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Details though few though the type of zipper used can assist the specialist stand the sham from the genuine.
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This lower even features men's items.
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Back up above the foundation floor, where the women's items are located, there's too a restaurant ...
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... and a kids' section.
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The new department sits above mail road at San Francisco's federation Square. There are two entrances: one above mail and one above virgin Lane.
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It's surrounded by brick-and-mortar stores of some of the brands that it sells — shops though Gucci, Cartier, and more are at this divide of town.
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It's the final shopping destination though those who can equip the finer things at life.
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